INSURANOIA
INSURANOIA (noun): The fear of dealing with your insurance company.
Everyone knows dealing with insurance sucks. Long hold times, frustrating conversations, being passed around to different representatives like a hot-potato; and after all that, maybe not getting enough money to fix the issue – or worse, having your claimed denied.
We named that relatable fear “Insuranoia” and then built an entire campaign around it, because when you have NJM Insurance, you’ll never suffer from Insuranoia. They go to great lengths to do what’s best for their policyholders, so dealing with them isn’t something to dread.
Role: Creative Director
Director: Dave Laden, HungryMan
VFX: Parliament
TV :30 “Bubble Wrap”
TV :30 “Laser Beam”
TV :30 “Moat”
OLV /PREROLL VIDEO
Campaign Guidelines
TV :30 “Pro Wrestler”
Social Content
TV :30 “Flatbed”
ACtivation
To bring awareness to the campaign launch, we built a giant Insuranoia-themed
“Operation” game and photobooth for the 2026 Philadelphia AutoShow.