NJM INSURANCE:
NO JINGLES OR MASCOTS
How do you stand out in an industry saturated with jingles and mascots? When you’re known for having great insurance, you do the opposite.
Starting in 2021, this campaign has been going strong ever since. Read the writeup on Adweek
Role: Creative Director
Directors: Ben Callner, Filip Engstrom
TV :30 “Reception”
TV :30 “Agency”
A morning news anchor couldn’t stop talking about the campaign on air, so we created a custom jingle just for him.
TV :30 “Private Eye”
TV :30 “Entertainer”
Skippable Pre-roll “Skip the Jingle”
TV :30 “Target Audience”
TV :30 “Real Jobs”
TV :30 “Hiking”