What does “Great” Really Mean?

The hard-working awareness campaign for NJM Insurance let people know that NJM stood for: “No Jingles or Mascots, just great insurance.” But when it came to making the decision to switch insurance providers, people wanted to know what “great insurance” actually meant. So we created a mid-funnel campaign that did just that.

Role: Creative Director
Team: Zach Haines (AD), Jesse Kahn (CW)
Director: Pete Marquis, Good Behavior